At the post-meeting session on January 10, 2022, Staff provided City Council with a copy of the 2020 Community Survey - Report of Results, discussed recommendations, and received City Council's feedback. Subsequent to that meeting, Staff met with the City's consulting firm, ETC Institute, Inc. (ETC), to revise the survey in light of City Council's feedback and utilizing ETC's expertise regarding the proposed changes or additions. The resulting draft City of Westminster 2022 Community Survey (Survey) is attached that incorporates City Council's feedback. Staff is bringing this to City Council for final review prior to the survey being finalized and sent out.

Also, per Staff's discussion with City Council on January 10, 2022, the survey process was paused while City Council updates the City's Strategic Plan so that tenets from the new Strategic Plan can be incorporated into the survey. Accordingly, Staff updated the timeline for the survey process. The 2022 Community Survey will now be conducted during late first quarter and early second quarter of 2022. Survey results will be presented to City Council late in the second quarter of 2022.

If City Council has no changes to the attached version of the survey, then Staff will proceed with the 2022 Community Survey process and timeline. If City Council has changes or revisions to this recommended draft survey, then Staff and the Consultant will make those revisions and modify the timeline, likely bringing the survey results back in the third quarter of 2022.

City Council can choose not to review the draft City of Westminster 2022 Community Survey.  Staff does not recommend this as the information received through the survey process is used to inform and receive feedback on the Strategic Plan and assist Staff in formulating the City's budget. A final review ensures the survey reflects City Council's direction and gathers desired information from the community.

Every two years since 1992, the City has conducted a survey to measure the community's satisfaction level with City services and gather opinions on specific policy questions. The data gathered from past surveys has been used by both City Council and Staff as a tool to help guide policy direction and assist with operational decision making.

The City has partnered with the ETC Institute, Inc. (ETC) to conduct the survey. ETC is widely known throughout the United States as a preeminent survey consulting firm. The credentials of this firm were highlighted in the January 10, 2022, Staff Report and are restated here:

• ETC is recognized as a national leader in the design and administration of market research.  Since 1982, ETC has done the following:
  

• completed research projects for organizations in 49 states;
  
  
• designed and administered more than 3,500 statistically valid surveys;
  
  
• moderated more than 1,000 focus groups and 2,000 stakeholder interviews; and
  
  
• administered surveys in the past five years in more than 700 cities and counties throughout the United States.
  
  

• ETC has the ability to compare Westminster data with other communities and maintains national and regional benchmarking data for community surveys that provide comparative norms for over 80 services.
  
  
• ETC has worked with various communities and organizations in Colorado and the Westminster area. ETC has conducted various public opinion research services throughout the State of Colorado. These services range from parks and recreation needs assessments to on-board studies of transit riders. Some of ETC's Colorado clients include Aspen, Denver, Durango, Edgewater, Fort Collins, Fruita, Greeley, Longmont, Montrose, Pitkin County, Pueblo, Rifle, Snowmass, Thornton, and the Regional Transit District.

With respect the 2022 Community Survey, at the post-meeting session on January 10, 2022, City Council inquired about modifying or adding items. In consultation with ETC, the survey was revised to reflect City Council's feedback and direction. The main topic areas and themes from that discussion were:

1.    Ensure a representative sample with a high confidence level

• ETC will do the following:
  
  
  • design the sampling plan in a manner that guarantees the completion of at least 900 surveys from a random sample of households residing within the City of Westminster boundaries
    
    
  • ensure there are 300 completed surveys for each school district
    
    
  • ensure that a random sample of 900 completed surveys will provide results that have a precision of at least +/-3.2% at the 95% level of confidence

2.    Access

• Specifically addressed in Question 24.

3.    Diversity, Equity and Inclusion:

• Emphasized in Question 26 and other items throughout the survey (e.g., Question 21.02 and 21.10)

4.    Makeup of individual Households:

• Question "D11." was added to collect this information.

5.    Inclusion of City Council's updated Strategic Plan

• Tenets from City Council's updated Strategic Plan are reflected in Questions 21 and 22.

6.    Inclusion of open-ended question

• As in the previous survey, this question remains and is Question 30.

7.    Public Safety Services, and Perceptions of Safety and Security

• These are addressed in Questions 10 and 12, respectively.

Staff wants to ensure that we have captured the questions and gather community feedback pursuant to City Council's direction. Staff will be in attendance to gather any additional feedback.